Top 10 Sales Segmentation Tools in 2023

Jun 8, 2023
min read

In today's fast-evolving sales landscape, automating sales is the key ingredient to success. With so much data available, salespeople need the right tools to break down their prospects and customers. This is where sales segmenting comes in.

Sales segmentation is the process of  breaking down your prospects and customers into different categories based on things like demographics, behavior, purchase history, and level of engagement. This helps you gain valuable insights to adjust your sales and marketing strategies in such a way that they better fit each group's individual needs and preferences.

Sales and customer segmentation is a great way to offer highly tailored and personalized experiences to your customers. A survey that had 1,000 participants revealed that 80% of them of would like to do business with companies that offer them personalized experiences.
In this post, we'll take a look at the top 10 sales segmentation tools that can totally transform your sales automation approach. Let's dive in and see what's out there.

1. Toplyne

Toplyne is a fast-emerging behavioral lead-scoring platform that is used by tools like Canva and Vercel. The tool comes with powerful machine learning and AI capabilities that help you achieve a variety of tasks.

You can leverage Toplyne's advanced segmentation feature to segment your customers based on how often they use your product, their CRM data, and any other third-party info you have.



Toplyne's pricing starts from $1,400 per month.

2. Salesforce CRM

Salesforce CRM is an essential part of any sales toolkit - it's renowned for its extensive features and capabilities. You can use Salesforce CRM to segment your leads and customers based on different criteria, such as demographics, purchase history, and engagement levels. This makes it easier to tailor your sales and marketing strategies for maximum results.

Salesforce also allows you to track several key metrics in real-time. With its sales segmentation capabilities you can attract new customers and retain old ones efficiently.

Salesforce CRM


You can get in touch with Salesforce's team to know more about their pricing.

3. HubSpot CRM

HubSpot CRM is a well-known name in the segmentation software industry.

By using HubSpot CRM, you can capitalize on event-based strategies, create active contact lists, and set up detailed contact scoring. It helps you analyze customer data including social media data. This goes a long way in helping your sales and marketing teams attract new visitors based on unique behaviors.

HubSpot CRM


You can try out HubSpot for free. Their paid plans start from $800 per month.

4. Zoho CRM

If you are looking for a user-friendly customer segmentation and marketing strategy tool, then check out Zoho CRM. With Zoho CRM, you can easily identify and separate your customers according to their buying habits. Create different categories for your customers and set the criteria for each one.

Zoho CRM will automatically organize your customers into different groups, so you can improve customer engagement easily.

Zoho CRM


The prices for Zoho CRM start from $20 per month.

5. Pipedrive

Pipedrive is another excellent customer and market segmentation software that helps you boost your marketing strategy with its audience segmentation tools. Pipedrive makes it super easy for you to easily section off your deals and prospects according to your own preferences.

It also comes with features like deal rotting, sales forecasting, and email integration. By segmenting your audience into various relevant categories, you can boost your email marketing efforts and enhance your sales pipeline. It also helps your team can be more effective in sorting out what's important and getting those deals closed.



Pipedrive's monthly plans start from $9.90 a month.

6. Salesflare

Salesflare is the perfect CRM for streamlining your sales process. It automatically collects data from various sources and provides all the necessary info to easily segment your prospects.

The tool also lets you automate a variety of processes by setting up workflows. With Salesflare's AI-powered tools, like automated data entry and email tracking, you can save yourself precious time and put your energy towards nurturing relationships with your leads. Furthermore, you can use Salesflare's customer segmentation features to pinpoint high-value prospects, design personalized campaigns, and get the most out of your sales efforts.



Salesflare paid plans start from $29 a month

7. Amplitude

Amplitude can be a great asset when it comes to segmenting customers according to their behavior. This customer segmentation software provides insights into how people interact with your app, not just your website, which can be incredibly helpful in understanding customer behavior.
By analyzing your app and website traffic, Amplitude can help you determine which features are most used by your audiences and where customers are dropping off. It can also show you where in your app customers experience the most friction and which aspects are most likely to keep them coming back. With just a few data points, you can segment your audience into different categories and boost customer retention.



Amplitude offers a Starter plan for free. You can request a demo to get more information about its paid plans.

8. Freshsales

Freshsales is one of the best customer segmentation tools that comes with terrific sales automation features and amazing customer segmentation capabilities. With it, you can create dynamic lists, keep track of customer journeys, and even automate follow-ups - making your CRM experience a breeze.

With Freshsales's sales and customer segments, you can get closer to your customers by sending them custom-tailored messages via email, SMS, WhatsApp, and chat. The tool considers categories like purchase and browsing history, campaign engagement, demographics, and personal attributes, you can boost sales with highly specific messages for every segment of your customers.



One of the best things about this sales segmentation tool is that it offers a completely free plan for startups and beginners. You can also opt for its paid plans that start from $219 per month.

9. Insightly

With Insightly's CRM platform, you can easily segment your leads and customers to make sure you're targeting the right people. You can customize fields, tags, and filters to group your contacts according to criteria that make sense to you.
Segmenting your customer base with Insightly allows you to customize your sales strategies, enhance your marketing initiatives, and provide tailored experiences to various customer segments. Got a certain industry, geographic area, or buyer persona in mind? Insightly has all the tools you need to segment customers successfully.



Insightly's plans start from $29 a month.

10. Mixpanel

Mixpanel is a great analytics tool that helps you get the most out of your marketing and sales efforts. Its user segmentation process lets you track user interactions and behaviors, enabling you to divide your audience based on their attributes and activities. This way, you can enhance your segmentation strategy and ensure your messaging and email campaigns are tailored to each segment, leading to more efficient results.
Mixpanel's customer segmentation feature enables you to see how different customer groups interact with your product or service. You can use it to uncover upsell and cross-sell opportunities. Then take meaningful actions to attract your target audience and boost conversions.



Mixpanel offers a Starter plan for free. Its paid plans start from $20 per month.

Choose The Right Sales Segmentation Tool Today

Segmentation can make a huge difference in your sales efforts. Did you know that segmented sales and marketing campaigns generate 101% more clicks than non-segmented campaigns?

Check out the top 10 sales and customer segmentation tools we've mentioned in this post and start personalizing your sales approach and marketing campaigns. Apart from these, you can also check out tools like Google Analytics, Kissmetrics, etc. for better psychographic and demographic segmentation and improved user experience. You'll be amazed at how much this can boost your sales and improve customer satisfaction.

Join 8,000+ growth leaders