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Monetize your
product-led growth

It's the tool Canva uses to identify which of their millions of free users are a perfect fit for their premium subscriptions.
It's the tool Canva uses to identify which of their millions of free users are a perfect fit for their premium subscriptions.
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Monetize your
product-led growth

The tool Canva uses to convert high-intent
free users to premium plans
No credit card required
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Made for Growth teams

Increase your
conversion rates

Make your product your best salesperson

Canva pings Toplyne's API to gauge user intent for team expansion. Based on the intent, we trigger an in-product tailored experience to encourage users towards inviting more team members.

Product Growth Lead, Canva

Naman Gupta

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Create a better pipeline for your sales teams

Product-led growth companies face the challenge of sales prioritization every day. Zeroing in on users most likely to pay is key to future-proofing your success.

Founder & CEO, Freshworks

Girish Mathrubootham

See it in action ->

80%+

Increase in sales
conversion rate

3M+

Intent API calls for
team expansion

15+

Unique PQL
experiments run

20K+

Secure webhook
exports
Zero engineering favors required

From idea to experiment, and beyond

Go from Zero to Revenue. Immediately

One-click integrations right into your existing stack. Zero change management required.

It’s important that we’re able to identify users where our premium subscriptions are the right fit. Toplyne enables us to effectively target and scale these efforts at our speed of growth.

Head of Revenue, Canva

David Burson

"Creating the infrastructure and plumbing to support growth experiments is a herculean task spanning several quarters. Toplyne helped us short-circuit this process to a few days"

Rohit Narula, BrowserStack

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Start small, rapidly experiment

Bring your best GTM ideas to life - start small, rapidly iterate, prove that they work with Toplyne's built-in A/B testing module.

Toplyne allows us to experiment rapidly with various conversion strategies to quickly iterate and hone our GTM process

Head of Business, Gather.Town

Jack Du

"Toplyne allows us to experiment rapidly with various conversion strategies to quickly iterate and hone our GTM process"

Jack Du, Gather.Town

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Deploy at scale

Move your most successful growth experiments from the sandbox to the big stage.

The future is PLG, but traditional analytics and sales practices are broken for PLG across the board. Toplyne solves a big problem for us. Within a few days of using Toplyne, we were able to increase our sales team’s conversion rate by 80-100%.

Founder & CEO, InVideo

Sanket Shah

The future is PLG, but traditional analytics and sales practices are broken for PLG across the board. Toplyne solves a big problem for us. Within a few days of using Toplyne, we were able to increase our sales team’s conversion rate by 80-100%.
Sanket Shah, InVideo

See it in action ->

Go from Zero to Revenue. Immediately

One-click integrations right into your existing stack. Zero change management required.

It’s important that we’re able to identify users where our premium subscriptions are the right fit. Toplyne enables us to effectively target and scale these efforts at our speed of growth.

Head of Revenue, Canva

David Burson

See it in action ->

Start small, rapidly experiment

Bring your best GTM ideas to life - start small, rapidly iterate, prove that they work with built-in A/B testing.

Toplyne allows us to experiment rapidly with various conversion strategies to quickly iterate and hone our GTM process.

Head of Business, Gather.Town

Jack Du

See it in action ->

Deploy at scale

Move your most successful growth experiments from the sandbox to the big stage.

The future is PLG, but traditional analytics and sales practices are broken for PLG across the board. Toplyne solves a big problem for us. Within a few days of using Toplyne, we were able to increase our sales team’s conversion rate by 80-100%.

Founder & CEO, InVideo

Sanket Shah

See it in action ->

Your data is safe with us

150B+
Clickstream
events ingested
25M+
User data
managed

Don't just take our word for it

Here's what our customers and investors have to say

Millions of people around the world use Canva to achieve their goals. It’s important that we’re able to identify users where our premium subscriptions are the right fit. Toplyne enables us to effectively target and scale these efforts at our speed of growth.

David Burson

Head of Revenue, Canva

Product-led growth companies face the challenge of sales prioritization every day. Zeroing in on users most likely to pay is key to future-proofing your success. The Toplyne team’s experience in PLG, both as investors and entrepreneurs, convinced us that they’re the right team to solve this problem.

Girish Mathrubootham

Founder & CEO, Freshworks (NASDAQ:FRSH)

Toplyne allows us to experiment rapidly with various conversion strategies to quickly iterate and hone our GTM process.

Jack Du

Head of Business, Gather.Town

Our growth team uses Toplyne to identify teams most likely to expand in size from our base of millions of active users. When a user is in the product, Canva pings Toplyne's API to gauge user intent for team creation & expansion. Based on intent, we trigger an in-product tailored experience to provide value to users thereby encouraging them towards inviting more users and expanding the team.

Naman Gupta

Product Growth Lead, Canva

Backed by the best

Join Canva and Grafana as our early customers

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