Bottom-up Selling is a sales technique where a sales team invites multiple potential customers to try out their product or service and convince them to implement the product into their operational activities.

The CAC payback period is the time it takes for a company to recoup its customer acquisition costs

Competition-based pricing is a strategy where the price is set based on what the competitors in the market are charging.

Cost-plus pricing is a method to determine the selling price of a product in which a fixed percentage is added to the unit cost of a product.

The customer acquisition cost (CAC) is the cost of acquiring new customers through different channels.

The customer lifetime value (CLV or CLTV) represents the total revenue a business can expect from a customer during the duration of their account.

A differentiated growth strategy is a business approach that promotes unique, distinct, and different product offerings as compared to competitors.

The enterprise sales model is typically used for higher-priced, low-volume software. SaaS products sold using this model are generally full-scale, and cutting-edge, and require extensive configuration to deploy.

The expansion MRR rate is the rate at which a company's expanding monthly recurring revenue grows from month to month.

A first-run onboarding experience is the first time a user goes through your onboarding experience.

Frictionless customer onboarding refers to acquiring new clients for a company without any ‘friction’ or hurdles.

A hybrid sales model uses a sales-led and product-led strategy in parallel.

Lead velocity rate measures the real-time growth in the number of qualified leads from one month to the next.

Monthly Recurring Revenue (MRR) is the predictable total revenue a company expects to earn from all active customers every month.

Net MRR Growth Rate measures the increase or decrease in MRR over successive months as a percentage.

Net Monthly Recurring Value (MRR) Churn rate is the percentage of total revenue lost due to cancellation and downgraded subscriptions.

Net Promoter Score is a measure of your customer’s satisfaction with your company. It is a long-term indication of customer loyalty and brand sentiment.

NRR measures the recurring revenue retained from existing customers over a time period after accounting for upgrades, downgrades, and cancels.

Pipeline coverage represents the total value of all your leads in the sales pipeline with your revenue and sales targets.

A PQA represents a self-serve sign-up that has a strong likelihood of becoming a paying customer.

Product-led sales is a customer-centric sales motion used by companies that already have a product-led growth (PLG) strategy in place. The sales model relies on existing users of a product to drive sales.

A PQL is a potential customer with a strong likelihood of buying the product because they have experienced and understood the product’s value.

Quota attainment measures the revenue a sales representative achieves in a specific period of time.

Renewal rate is the percentage of customers who opt to continue their subscriptions at the end of a subscription period.

Revenue per employee (abbreviated as RPE) is referred to as the approximate amount of revenue generated by each employee of a company.

Sales pipeline conversion rate measures the success you've had in converting closed-won opportunities in the sales cycle.

A sales-qualified lead (SQL) is a potential customer who has displayed a deep interest in buying a product or service.

Sales win rate is the percentage of deal-stage prospects that convert to customers.

A sales-led go-to-market strategy depends on the sales department of an organization to drive the growth of sales and revenue.

Top-Down Selling strategy is a sales approach in which a sales team targets company leaders and key decision-makers of a company to sell their products.

Total Addressable Market or Total Available Market is the maximum revenue opportunity available to a product or service.