Account Scoring is a quantitative approach used to rank and prioritize potential business accounts based on their likelihood to convert, their potential value, and their alignment with a company's ideal customer profile.

AI-Powered Lead Scoring is a technique that employs artificial intelligence (AI) to automatically rank leads in terms of their likelihood to convert into a sale.

Agile Selling involves continually adapting and refining sales strategies based on feedback and learning.

Acquisition Cost Ratio is a metric that compares the cost of customer acquisition (CAC) to the revenue generated from a new customer during a specific period.

Account Penetration is a measurement of the extent to which your products or services are used within a particular customer account.

The Account Health Index (AHI) is a composite score that reflects the overall health of a customer account.

Account-based selling is a sales strategy in which every target account in a company is treated as a market of one.

Account-based marketing is a strategic approach in which key accounts are targeted directly in their customer journey.

Average Deal Size indicates the average amount of money made per closed deal.

Average sales cycle is the time it takes your salespeople to close a lead after it enters the sales pipeline.

Average Revenue Per Account (abbreviated as ARPA) is the average revenue earned by a company per account per year/month.

Annual Recurring Revenue (ARR) is the value of your firm's subscriptions' contracted recurring revenue components normalized to one year.

Annual Contract Value (abbreviated as ACV) is the total sum of revenue that a customer contract generates in a year.