Growth Marketing

4 Alternatives for Salesforce Einstein

Here's a guide to top four alternatives to Salesforce Einstein.
November 13, 2023
min read

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As we continue to witness massive technological advancements and businesses become more data-driven, it has become vital for organizations to keep up with the power of artificial intelligence (AI) to stay competitive. One of the trailblazers in this field is Salesforce Einstein, an AI-powered analytics and CRM tool. It offers businesses advanced AI capabilities and analytics functionalities.

However, there may be times when organizations explore alternatives to Salesforce Einstein for various reasons, like specific business or automation needs, budget constraints, or a desire to explore different cloud-based platforms.

In such a scenario, finding the best alternative for Salesforce Einstein that meets its wide range of products, top-notch usability, and feature-rich interface can be confusing. But don't worry because we have curated a list of the four best Salesforce Einstein alternatives for you to explore. This article will walk you through all these alternatives and help you pick the right fit for your business.

Top 4 Alternatives for Salesforce Einstein to Check Out

Choosing B2B software is a big decision, and you want to ensure you select a reliable tool for the long haul. While Salesforce Einstein is a superior platform, considering other alternatives is a smart move.

Here are the top four Salesforce Einstein alternatives we recommend you check out:

1. Toplyne

Toplyne is a predictive AI tool for sales and marketing teams to predict any business outcomes - new customers, expansion sales, cross sells, customers at risk - and more. Toplyne combines first party data sources (product usage, billing, CRM) with third party sources (demographics & firmographics) and then learns from this data to surface users and accounts with propensity to perform specific next actions - in downstream go-to-market applications.

Toplyne vs. Salesforce Einstein

Here's why Toplyne is better than Salesforce Einstein:

  • AI-Powered Lead Scoring: Heuristic lead scoring sounds great in the meeting room but fails in reality. Toplyne's AI models cut through the noise for you.Toplyne's AI models outperform native scoring of popular lead scoring tools across all of your GTM goals - free-to-paid conversion, win-rates, net revenue retention, and enterprise conversions.
  • Get started in two weeks: Go live within 14 days without any effort from your engineering teams as opposed to months long implementation with Salesforce Einstein.
  • Add-ons: Out of the box additional features like total enrichment, economic buyer identifier, and ICP match. For no additional cost.

Pricing: Contact Toplyne's sales team for pricing details.

2. HubSpot

Renowned for its expertise in inbound marketing, HubSpot goes beyond its CRM origins by providing a wide range of AI-driven features. In addition to predictive analytics, the platform excels in lead nurturing, marketing automation, content creation, and user relationship management.

With its AI-powered analytics, businesses gain valuable insights into user behaviors and preferences, enabling them to create targeted campaigns. HubSpot's powerful dashboards and reporting tools provide comprehensive campaign performance data and actionable insights. This helps you make real-time adjustments to optimize sales strategies. HubSpot also offers an excellent customer support team.

HubSpot vs. Salesforce Einstein

The Salesforce Einstein Copilot tool allows you to create or modify personalized email content, including subject lines and body text, for different platforms like email, mobile, and web. On the other hand, HubSpot offers an excellent AI-powered writing tool, which is part of Content Assistant. It makes it easier for businesses to generate and improve their copy for various purposes like email marketing. With just a prompt, HubSpot's content assistant tool can craft the first draft for your next prospecting email, social media post, landing page, or other use cases.

Both HubSpot and Salesforce Einstein utilize AI-driven functionalities. However, what sets HubSpot apart is its focus on inbound marketing, lead nurturing, and in-depth analytics. This distinct emphasis makes HubSpot stand out from Salesforce Einstein and makes it a suitable alternative.

Pricing: Custom pricing details are available upon request.

3. Marketo

Adobe Marketo Engage is an all-in-one marketing automation platform that seamlessly blends B2C and B2B strategies. With its unique ability to bring sales and marketing together, teams can now collaborate, strategize, and execute like never before.

With its strong lead management tools, businesses can create personalized user journeys, nurturing leads with targeted engagement strategies. Marketo's insights and metrics, driven by AI, provide thorough data on user interactions, helping businesses understand the impact of their marketing efforts.

Marketo vs. Salesforce Einstein

Salesforce Einstein analytics is all about leveraging the power of AI to provide insightful analytics and accurate predictions within the Salesforce ecosystem. On the other hand, Marketo shines when it comes to marketing automation and effectively managing leads. Marketo's real strength lies in its impressive capabilities for automating marketing processes and creating personalized user journeys.

Pricing: Custom pricing details are available upon request.

4. Leadfeeder

Leadfeeder specializes in website visitor tracking and lead generation. It excels in converting anonymous website traffic into actionable leads by providing detailed insights into visitor behavior.

Unlike broad-spectrum solutions like Salesforce Einstein, Leadfeeder's AI-driven algorithms analyze website traffic, uncovering the visiting companies and their browsing patterns. By identifying potential leads and providing information on visitor interests, Leadfeeder helps sales teams target prospects more effectively.

Leedfeeder vs. Salesforce Einstein

Salesforce Einstein offers AI-driven insights for CRM and sales, while Leadfeeder focuses on converting website traffic into actionable leads. Unlike Salesforce Einstein's broader functionalities, Leadfeeder excels in tracking website visitors and generating detailed insights to better target potential leads. So, if your goal is to track website visitors, Leedfeeder is a solid Salesforce Einstein alternative.

Pricing: Leedfeeder's paid plan starts from €139 per month, paid annually

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