August fest: A glance at Scout™, ICP Score, banger partnerships, and much, much more.

Understand key differences between rule-based lead scoring and predictive lead scoring and which one should you implement.

Discover how you can use propensity models to convert users, upsell or cross-sell products, and prevent churn from occurring.

Discover the differences between lead scoring and lead grading, and both need to be used to identify leads with the highest propensity to convert.

Discover how to harness B2B enrichment to amplify your sales processes. Dive into strategies, benefits, and actionable insights for a data-driven sales approach.

Discover the five first-party data points that should be a part of your lead-scoring process.

Understand what third-party data is, its importance, and its application to sales processes.

Understand what is firmographic data, how to get it, its importance, and its application in sales processes.

Explore two of the most powerful types of data for B2B sales teams - B2B intent data and firmographic data. Understand what these data are, their features, their primary users, and which one of the two is better suited for you.

Learn the differences between first-party and third-party data points and how to effectively use them.

Discover four third-party data points you need to score your leads better.

Understand what B2B enrichment is, the importance of B2B enrichment, and its various types.

Discover what is sales automation and marketing automation, the differences and similarities between the two.

Discover how you can use firmographic data in your sales processes to hit that sweet, sweet quota.

Learn how to harness the power of sales automation tools for enhanced productivity and efficiency. Discover actionable strategies and best practices for using sales automation tools to streamline your sales processes and drive business success.