Top 10 Email Outbound Automation Tools You Absolutely Need In 2023

Jun 9, 2023
min read

Email has become a major way of doing business in this digital age. It's no surprise that there are over 4 billion email users around the world, and an astounding number of 347.4 billion emails are sent and received every day. Amongst the different email marketing strategies, outbound emails or cold emails are incredibly popular.

In fact, the average open rate for outbound or cold emails is 44%. However, the process of manually handling outbound email campaigns can be incredibly time-consuming and ineffective, especially as your customer base expands. This is where outbound email automation tools provide a solution.

These tools come equipped with advanced capabilities that streamline and enhance email workflow, helping you save time and energy. Email software facilitate the delivery of personalized and tailored messages to your recipients, ensuring greater efficiency and precision.

In this blog post, we will list down the top 10 outbound email marketing automation tools that can help you supercharge your marketing efforts in 2023. Read on.

1. Hubspot Sales

Hubspot Sales is a highly effective tool in the realm of marketing automation, particularly in regard to its email automation capabilities. By using Hubspot Sales, you can easily design personalized email templates for both outbound and inbound marketing, automate email sequences, and monitor email engagement and lead-scoring results.

The best part about Hubspot Sales is that it offers instant alerts, enabling you to quickly respond to inquiries from potential customers and optimize your sales funnel.

Hubspot Sales


Hubspot Sales offers free as well as premium (paid tools). The pricing for premium tools starts from $45 per month.

2. Mailchimp

Mailchimp is a great choice for automating your outbound email marketing campaigns. It is one of the most renowned email marketing tools that offers a variety of features and can handle a large number of contacts.

For example, you can use its easy-to-use drag-and-drop interface to create attractive cold email campaigns. You can also use its pre-built templates to automate basic messages like follow-ups, invitations for discovery calls, signup forms, and more. Its automation workflows let you send targeted messages based on user actions or segmentation data.

Mailchimp can easily be integrated with WordPress, Zapier, Shopify, and more.

. Mailchimp


This email automation tool offers a free plan and several paid plans. You can try it out for free, before buying a plan starting from $9.26 per month.

3. ActiveCampaign

ActiveCampaign is a popular email marketing software that has all the features you might be looking for in an outbound email automation platform. You can use its effective drag-and-drop email builder to create emails, email newsletters, etc. with ease, create automated workflows, and more.

The platform also offers a large number of email design and automation templates, segmentation, and intuitive reporting capabilities. To make your cold emails more tailored to individual recipients, you can use its Conditional Content feature to show different content according to specific conditions and customer data.



The pricing of ActiveCampaign starts from $49 per month for 3 users.

4. Pardot

Pardot is a Salesforce product that brings excellent email marketing automation capabilities specifically forB2B companies. It makes it easy to automate outbound emails, score leads, and track how campaigns are performing.

When it comes to automating with Pardot, you have a lot of options. Each one is made up of 'criteria' (which can also be referred to as triggers or rules) and an action. Plus, the integration with Salesforce CRM makes it simple for marketing and sales teams to work together and make list building and lead conversion easier.



Pardot's pricing starts from $1,250 per month.

5. Constant Contact

If you're a small business owner looking for an easy-to-use outbound email marketing and automation tool, Constant Contact is the way to go!

One of the best features of its outbound email automation is the array of plug-and-play templates and email list segmentation options that make sending cold emails super easy. You can use these templates and their email editor to ensure your emails are delivered to the right person in real-time automatically.

Constant Contact


Constant Contact's plans start from $12 per month. The tool offers a 14-day free trial as well.

6. Drip

Drip is one of the best email automation and outbound sales tools that offer special features specifically designed for e-commerce stores. When it comes to outbound email automation, Drip offers plenty of ready-to-deploy pre-designed workflows. These are especially automated for different business needs abandoned cart emails, post-purchase emails, welcome messages, webinar invites, birthday wishes, and many others.

Along with this, the software also allows you to create your custom workflows using its point-and-click workflow builder. It helps you enhance customer experience and save time.



Drip's pricing starts from $39 per month. You can also enjoy a 14-day free trial to get a better understanding of the software.

7. Sendinblue (Brevo)

Brevo, formerly known as Sendinblue, is your go-to platform for all your outbound email marketing and automation needs. With its comprehensive set of tools, like email marketing and automation, you'll have everything you need to get your marketing strategy up and running.
Whether you are a beginner or a pro at email marketing, you’ll find Brevo's automation capabilities unbeatable. With its advanced features, you can run multiple workflows at the same time on the same list of contacts. You can also line up the workflows so that when someone completes one workflow, they're seamlessly moved on to the next.

Sendinblue (Brevo)


Brevo's marketing platform comes free of cost..! Its paid plans start from $25 per month.

8. Iterable

Iterable is an amazing marketing automation platform that lets businesses build and automate customized email campaigns at a large scale. With its dynamic content, A/B testing, and sophisticated segmentation features, you can easily reach out to customers across multiple channels, creating a smooth omnichannel experience.

Iterable offers powerful automation workflows so that you do not have to manage your outbound email campaigns manually. You can create welcome emails, cart abandonment emails, etc. Simply set up the triggers, and you're good to go.



Get in touch with the company to know more about their pricing.

9. is a great email automation tool that really shines when it comes to behavior-based messaging. Its segmentation and personalization features make it easy to send personalized and automated emails that are tailored to user actions and preferences.

The tool helps you keep your customers around with targeted emails, push notifications, and SMS. Build better relationships and increase subscriptions with its powerful automation, outbound email templates, and other features you need to send messages on a large scale.

Pricing:'s monthly plans start from $100.

10. Marketo

Marketo, also known as Adobe Marketo Engage, offers a full range of automation features like lead nurturing, dynamic content personalization, and triggers based on user behavior.

This user-friendly tool allows you to break through the clutter and engage your customers with email campaigns that are tailored to their online behaviors, no matter where they are. You can set up workflows and automatically send the perfect message to your target audience at the right time - use A/B testing, predictive content, and triggered emails to boost your results.



Marketo offers customized pricing plans. You can get in touch with the team to learn more about its monthly plans.


It's clear that email is one of the most widely used resources for lead generation and for connecting with people for various other purposes.

Outbound email automation tools are key for businesses of all sizes to keep up with the ever-changing digital world. Whether you're a small business or a large enterprise, these top 10 tools can make your email marketing efforts simpler and more successful. Now it's your turn to analyze your business requirements then pick the outbound email and marketing automation software that can help you reach increase conversion rates and reach your business goals.

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