“A critical winning factor right now is finding a strong brand market fit; this can happen by identifying an under-served customer niche and understanding a product problem that you can fix."

“Omni-channel has gained significant traction. Seamless integration between online & offline channels is essential for success. Without this cohesion, it merely resembles a multichannel approach rather than authentic omni-channel retailing.”

“Product innovation serves as the main catalyst for launching a business, with product differentiation and targeting specific consumer segments being crucial factors. Sustaining a brand relies on customer satisfaction and their perception of the product's quality and taste."

“Brands explore offline avenues as not all purchasing habits have migrated online. Maintaining an offline presence is vital for expanding market share. Until the entire market adopts online practices, consumers will continue to utilize omni-channel approaches."

“With constantly evolving consumer behavior & retail expansion, D2C is developing as an ecosystem reshaping the e-commerce landscape. D2C brands are mobilizing technology along with a deep understanding of consumer needs & preferences to establish direct connections with their customer base"

“India’s D2C industry witnessed a total investment of ~US$ 4.1B from CY20-23 across ~730 transactions. The investments peaked in CY22, with total investments around ~US$ 1.6B across ~240 transactions."

“AI is transforming marketing for D2C brands, allowing them to leverage generative and predictive capabilities to scale hyper-personalized customer experiences, regardless of budgets, team sizes, and region."