Add to Toplyne
Category
Marketing
Use cases
Behavioral Segmentation, Lead Re-engagement

Brevo

Supercharge your Brevo campaigns with deep behavioral insights from Toplyne for maximum impact

What you can do with Toplyne integrated with Brevo:

  • Targeted Email Campaigns: Utilize Toplyne's behavioral lead scores to segment and personalize Brevo email campaigns, ensuring every message is aligned with recipient behavior and preferences.
  • Automated Responses: Leverage Toplyne data to trigger specific Brevo email templates or SMS messages when leads hit defined behavioral milestones or scores.
  • Enhanced Reporting: Combine Toplyne's insights with Brevo's campaign analytics to understand which messages resonate best with different behavioral segments.

How to set up this integration:

Through a simple integration, you will be able to use Toplyne segmentation to better target email campaigns on Brevo to convert promising leads, motivate your champions to purchase more, and re-engage with users at risk of churning. Follow our step-by-step integration guide to get started!

  • Step - 1: Select ‘Integrations’ from the left pane.
  • Step - 2: Search for ‘brevo’ and select it from the list of destinations.
  • Step - 3: Name your integration and click on ‘Configure’.
  • Step - 4: Filling additional information from your Brevo dashboard
  • Step - 4.1: Go to your profile on Brevo dashboard on top right
  • Step - 4.2: Click on "SMTP & API" tab
  • Step - 4.3: Click on "Create new API key" button
  • Step - 4.3: Name your API integration
  • Step - 4.4: Copy your API key, paste it on Toplyne dashboard & click "Create"

Using Brevo as a destination

Step - 1: Select the destination you just created on the export page.

When you’re on the Export stage of a playbook, select Brevo integration you set up

Step - 2: Select whether you want to sync these leads to a particular "Contact list" or just sync in contacts

If adding to a particular contact lis, select name of the contact group from drop down. To create a contact lis in Brevo, go to "Contacts" tab, then select the "Lists" sub tab and click on "Add a new list" as shown below

Step - 3: Map the identifier field

Email is a mandatory identified for Brevo integration. Select the field from Toplyne that contains email address of your leads

Step - 4: Select the fields you wish to sync to Brevo

You can also choose which other information to pass to Brevo. You can do this by selecting relevant field in Toplyne. You can also choose to how to name this field in Brevo. Generally, our customers export the Toplyne Conversion Score and the Toplyne Lead Status.

Elevate your Brevo campaigns with actionable lead data. Sync with Toplyne today.