What is Promixa AI? The AI Audiences Tool Explained

If you’re on the hunt for a predictive data intelligence platform, you’ve likely heard of Proxima but might not know much about it.

What is Proxima?

Proxima AI is a predictive consumer intelligence platform designed to maximize marketing performance for modern brands. Its inception was driven by the need to utilize vast amounts of e-commerce data more effectively using artificial intelligence. Over time, it has grown to add analytics and industry benchmarks to its product suite.

What does Proxima offer?

The core of Proxima AI’s technology is 'AI Audiences'—custom audiences crafted from millions of commerce signals. This capability is crucial for brands looking to move beyond basic in-platform targeting options offered by traditional digital advertising platforms.

In recent times, Proxima has rushed to add new features like analytics and benchmarks to offer to broaden the benefits of its product.

How does Promixa exactly work?

1. Getting data in: Proxima AI integrates with your Shopify store to harness your first-party data.
2. AI-driven Audience Creation: It utilizes AI to analyze data from over 65 million e-commerce shoppers, creating targeted lookalike audiences that are likely to engage with your products.
3. Syncing: These audiences are then synced into your Meta Ads campaigns for you to run campaigns off these audiences.

Challenges with Proxima

Here are a few considerations to take up before choosing Proxima as your choice of predictive data intelligence platform:

1. Limited platform syncing: Today, Proxima only supports Meta Ads integration, limiting the product's benefits to only the Meta Ads platform. If you are a business advertising heavily on Google or TikTok, Proxima isn't the ideal tool to build AI audiences for ads yet.
2. Scanty first-party sources: Proxima only integrates with your Shopify store to collect first-party data to train AI audiences. If you don't have a Shopify store yet or get better conversions natively from your website, you can't benefit from the product entirely as your models will only be trained on their in-house database of e-commerce shoppers.
3. Restricted campaigns: Promixa enables exclusively prospective campaigns on Meta at the moment. This results in businesses losing out on harnessing AI to optimize their most successful campaigns - retargeting.

Toplyne: The Proxima Alternative

These days, companies have come to expect their predictive data intelligence platform to support:

Multiple integrations: Toplyne supports over 35+ integrations for sources and destinations, helping you optimize and enhance your marketing efforts beyond just acquisition using ads.

Better campaigns: Toplyne's AI identifies website or app visitors with high LTV who haven’t converted yet, based on their browsing behavior. Toplyne then automates the process of retargeting them or finding lookalikes, on Google/Meta.

Secure data: Customer trust and data security are critical to everything we do. Toplyne is SOC Type 2, GDPR, and ISO compliant ensuring your data is always secure.