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CUSTOMER STORY

Here's how Pictory drove a 2x increase in user reactivation for at-risk cohorts

2x

Reduction in paid churn

10+

Playbook
experiments

4k

Users targeted
HEADQUARTERS
San Francisco, CA
STAGE
Seed
PRODUCT CATEGORY
Online Video Creator
CAPITAL RAISED
Over $2M
USE CASES
Churn prevention

Challenges and results

Come the mid-2022 recession, Pictory decided to focus efforts on reducing churn in their paid account base. The ability to identify at-risk users and engage them with email marketing was the need of the hour.
A Recessionary environment creating the need to identify users who are most likely to churn

2x

Increase in reactivation
Rapid experimentation with qualification strategies and GTM channels without dependence on engineering bandwidth

10+

Playbook experiments run
Integrating into existing workflows & avoiding change management

4K+

Zoho CRM updates

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