HERE'S HOW PICTORY DROVE A 14% LIFT IN NRR BY MOVING USERS ON MONTHLY PLANS
TO ANNUAL
14%
Increase in net revenue retention
HEADQUARTERS
San Francisco, CA
PRODUCT CATEGORY
Online Video Creator
USE CASES
Churn prevention
CHALLENGES AND RESULTS
Come the mid-2022 recession, Pictory decided to focus on improving retention and realizing cash flow upfront. The ability to identify and move accounts from monthly to annual plans was the need of the hour.
A recessionary environment creating the need to realize cashflow upfront and improve retention
Rapid experimentation with qualification strategies and GTM channels without dependence on engineering bandwidth
10+
Playbook experiments run
Integrating into existing workflows & avoiding change management
