DISCOVER HOW INVIDEO INCREASED SALES BY 80%+ THROUGH A SALES-ASSIST MOTION
1.8x
Growth in sales conversion rate
120+
PQL growth
experiments
150K+
Secure Salesforce updates
HEADQUARTERS
San Francisco, CA
PRODUCTÂ CATEGORY
Online Video Creator
CAPITALÂ RAISED
$52M from Sequoia, Tiger
USEÂ CASES
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd530702_salesforce.png)
Sales-assist
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd530703_raise-hand.png)
Self-serve conversions
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd5306b5_marketing.png)
Targeted remarketing
CHALLENGES AND RESULTS
Come mid-2021, one of InVideo's priorities was to increase the predictability of PLG conversion funnel. The ability to rapidly experiment with and deploy sales-assist at scale was the need of the hour.
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd5305fc_icon%20identify.png)
Low conversion rates creating the need to identify users who are most likely to convert using product usage, demographics and billing data
1.8x
Growth in sales conversion rate
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd530604_icon%20expt.png)
Rapid experimentation with PQL strategies and GTM channels without the dependence on engineering bandwidth
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd5305ab_icon%20change%20management.png)
Integrating into existing workflows & avoiding change management
“The future is PLG, but traditional analytics and sales practices are broken for PLG across the board. Toplyne solves a big problem for us. Within a few days of using Toplyne, we were able to increase our sales team’s conversion rate by 80-100%.“
Sanket Shah, Founder and CEO, InVideo
90% OFÂ SAASÂ
COMPANIES WILLÂ
MISSÂ Q4 QUOTA.