HERE'S HOW GATHER DROVE A 35% IMPROVEMENT IN IDENTIFYING PQLS AND PROACTIVELY COMMUNICATING WITH THEM
HEADQUARTERS
San Francisco, CA
PRODUCTÂ CATEGORY
Remote work
USEÂ CASE
Increasing pipeline coverage
CHALLENGES AND RESULTS
Gather has a large top-of-the-funnel with a variety of use cases and customer personas. Figuring out which users have the highest potential Life-Time-Value (LTV) is a difficult task.
Identifying and prioritizing accounts to focus on for activation, engagement, and churn prevention
Rapid experimentation with GTM channels
Ability to automate playbooks and iterate on them quickly
