HERE'S HOW GATHER DROVE A 35% IMPROVEMENT IN IDENTIFYING PQLS AND PROACTIVELY COMMUNICATING WITH THEM
HEADQUARTERS
San Francisco, CA
PRODUCTÂ CATEGORY
Remote work
USEÂ CASE
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd530702_salesforce.png)
Increasing pipeline coverage
CHALLENGES AND RESULTS
Gather has a large top-of-the-funnel with a variety of use cases and customer personas. Figuring out which users have the highest potential Life-Time-Value (LTV) is a difficult task.
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd5305fc_icon%20identify.png)
Identifying and prioritizing accounts to focus on for activation, engagement, and churn prevention
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd530604_icon%20expt.png)
Rapid experimentation with GTM channels
![](https://cdn.prod.website-files.com/65a80db6a97ea2f4fd5302a6/65a80db6a97ea2f4fd5305ab_icon%20change%20management.png)
Ability to automate playbooks and iterate on them quickly