CUSTOMERÂ STORY
Here's how VideoSDK increased their activation by 8% in 1 week
HEADQUARTERS
Bangalore, India
PRODUCTÂ CATEGORY
Video platform as a service
USEÂ CASE
Activation rate increase
Challenges and results
Video SDK is a technical product with an involved integration process. Educating and activating users based on their usage is of the essence. Video SDK wanted to layer in customer-success interventions at the right time to the right users in order to take users to their "aha!" moments. Enter Toplyne.
Automating resurrection and re-marketing campaigns targeting on-the-fence users
8%
Increase in activations
Running user Segmentation based GTM campaigns
Syncing segments and triggering workflows on VideoSDK's CRM and Ad Manager
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