Growth Marketing

Top 10 Funnel Building Tools in 2023

The top ten funnel-building tools that your sales teams should have in 2023.
June 7, 2023
min read

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A great funnel can convert leads into customers, increase sales, and build a reliable customer base. But building an effective sales funnel can appear daunting, especially to new marketers who have never done it before.

Fortunately, there are several advanced funnel-building tools out there that have changed the way businesses create, optimize, and automate their sales funnels.

In 2021, there were 5,70,000 websites that used at least one sales funnel-building technology or tool.

These tools make it super easy to design persuasive funnels, and you don't need any coding or design experience. In this blog post, we'll show you the top 10 funnel-building tools to help you build effective funnels quickly. Read on!

1. ClickFunnels

A list of the best sales funnel builder has to start with the most popular of them all - ClickFunnels. The software is developed to help you eliminate unnecessary manual work and quickly create effective sales funnels.

Key Features:

  • Top-notch predesigned templates: It has an extensive collection of professionally-designed landing page templates for lead generation, sales, etc. These templates are fully customizable, so you can make them your own with custom branding and personalization to fit your exact needs.
  • User-friendly drag-and-drop feature: With ClickFunnels, you don't need to know any coding to create and customize your funnels. Just use their drag-and-drop editor to add elements onto the canvas, move them around, and adjust their look.
  • One-click upselling feature: Not only are all the funnels and pages optimized for conversion, but ClickFunnels take it one step further to maximize your revenue with one-click upsells.


The pricing of ClickFunnels starts from $127 per month for the basic plan.

2. Outreach

Outreach is a fantastic all-in-one sales engagement platform that combines email outreach, sales calls, and social selling to help businesses design and manage their sales pipelines automatically.

Key Features:

  • Deal management: The tool lets you get a snapshot of your deals and up-to-date info about the whole sales process.
  • Analytics and reporting: Outreach's robust analytics, reporting, and A/B testing capabilities help you track email open rates, response rates, and call metrics to get the most out of your efforts.
  • Efficient deal insights: Sales teams can use Outreach's deal insight features to gain easily winnable deal opportunities, identify high-risk deals, boost their conversion rates, and do a lot more.

Get in touch with Outreach for a pricing quote.

3. Unbounce

Unbounce is a comprehensive landing page builder. It helps you create effective and attractive landing pages and optimize them for conversions.

Key Features:

  • Conversion-focused templates: Unbounce has an incredible selection of templates, popups, sticky bars, etc. to help you create attractive leadpages and get people to take action. All of them are created with the best conversion tactics in mind.
  • AI copywriter: The software offers an intuitive tool to instantly write content for your ads, follow-up emails, sales pages, landing pages, checkout pages, etc.
  • Seamless integrations: Unbounce can be seamlessly integrated with all the major tools, including CRM systems, WordPress, email marketing platforms, and analytics and software tools.


The pricing of Unbounce starts from $99 a month with a free 14-day trial

4. Instapage

Instapage makes building landing pages and funnels a breeze. It's designed to be user-friendly, so you can get up and running quickly with a smooth experience.

Key Features:

  • A large number of attractive templates: The software offers a variety of customizable templates that you can choose depending on the industry you're targeting.
  • An intuitive form builder: As a business owner, reaching out to your target audience is much easier with Instapage's form builder tool. You can design it according to your target audience's requirements.
  • A top-notch on-page collaboration ability: The tool has an amazing visual on-page collaboration feature that lets team members and clients work together in real time.


The pricing plans for Instapage start from $199 per month.

5. Mailchimp

Mailchimp is the go-to email marketing software for most entrepreneurs. It can generate leads and optimize your customer's journey with some fantastic funnel-building features. It also has an excellent plugin for Wordpress.

Key Features:

  • Landing page building: With Mailchimp's landing page builder, you can easily create awesome landing pages that look great and work on any device. You can customize the templates, add forms, manage email list, and capture leads right within the platform.
  • Email automation: With Mailchimp, you can create fantastic email campaigns and send targeted, follow-up, and nurturing emails to help your potential customers move through the sales funnel.
  • Easy integrations: Mailchimp makes integrating all your other e-commerce platforms, CRM systems, and other marketing tools easy.


Mailchimp's pricing starts from $9.31 per month for their Essentials plan. They have a free plan as well.

6. ActiveCampaign

ActiveCampaign is an incredibly advanced and comprehensive marketing automation platform packed with various advanced email marketing and automation tools.

The visual automation builder of ActiveCampaign has a lot more versatility than Mailchimp. It provides a wide range of triggers and actions that are more complex and powerful.

Key Features:

  • Behavioral tracking and personalization: ActiveCampaign lets you keep tabs on what your users do on your website and in your emails. So, you can customize your marketing strategies, create content that's specifically tailored to them, and improve your customer relationship.
  • Email marketing automation: 54% of marketers want to increase their email engagement rate today. ActiveCampaign helps you do just that. It makes it easy to automate email follow-ups based on individual behavior and triggers. It can boost the engagement rate of your email subscribers significantly.
  • Lead scoring: The platform lets you assign scores to leads based on their engagement and behavior, making it easy to prioritize and segment them.


ActiveCampaign's pricing starts from $49 per month for three users.

7. Salesflare

Salesflare is a CRM designed to make life easier for small businesses, beginners, and startups in the B2B sector. It automates manual data entry and streamlines your sales processes by gathering information from multiple sources like email, calendars, social media, and more.

Key Features:

  • Keeps your prospects' data up-to-date: It keeps customer and prospect profiles accurate and up-to-date, allowing you to keep tabs on their activities and interactions.
  • Pipeline management: As one of the most popular sales funnel tools, Salesflare offers top-notch visual pipelines and functionality. It lets you customize stages, set probabilities, and visualize the sales process so you can quickly focus on sealing the deal.
  • Easy integrations: Salesflare can easily integrate with tools like Slack, Google Apps, and Trello, so you can manage your customers and deals easily.


Salesflare's pricing starts from $29 per user per month.

8. Toplyne

Toplyne is a comprehensive behavioral AI-based lead-scoring platform designed to help businesses streamline their sales pipeline. This allows businesses to tailor their sales strategies and enhance their funnels to maximize success.

Key Features:

  • Sales pipeline: The tool helps you identify chances to make a sale. With its deep insights, you can know how to upsell to a customer, give them a great deal, and keep them from leaving.
  • Behavioral AI engine: Toplyne leverages a special behavioral AI engine to help you make the best decisions about whom to target. It combines your company's data from product analytics, CRM, and billing with third-party enrichment information.
  • More than 50 integrations: The tool offers integrations with all the big names like Salesforce, HubSpot, Outreach,, Appcues, Braze, and more.


The pricing of Toplyne starts from $1,400 per month.

9. WebEngage

WebEngage is an excellent customer engagement platform. It can help you get the most out of your customer journey and maximize conversions with its funnel-building capabilities like a pro.

Key Features:

  • An intuitive journey builder: WebEngage's visual journey builder lets you craft multi-step user journeys. You can set triggers, actions, and conditions to guide users through the funnel and automate tailored interactions.
  • Conversion tracking and analytics: With WebEngage, you can track the performance of your funnels and user journeys, measure conversions, and keep tabs on user engagement.
  • Effective user segmentation: The tool allows you to segment your audience according to different criteria like behavior, demographics, and preferences.


Get in touch with the WebEngage team to know about the pricing.

10. Pipedrive

Pipedrive is an intuitive CRM and sales pipeline manager that makes it a breeze for businesses to manage and get the most out of their sales pipelines.

Key Features:

  • Visual pipeline: Pipedrive makes it easy to watch deals as they move through your sales funnel with their user-friendly visual pipeline.
  • Sales forecasting: Pipedrive has excellent sales forecasting features that let you make informed predictions about your revenue, keep track of your sales pipeline, and boost your online marketing efforts.
  • Automation and workflows: With Pipedrive, you can make your workflows run smoother. Automate those tedious tasks like email sequences, task assignments, etc.


The pricing of Pipedrive starts from $9.90 per month.

Find the right tool for your business

So there you have it - our top 10 funnel-building tools for 2023! No matter your skill level, all these tools provide comprehensive features to help you capture, engage, and convert your target customers. Apart from these, you can also check out conversion funnel building tools like Kajabi, Kartra, and GetResponse.

So, analyze your business requirements, the ease of use you want, and your budget, then pick the funnel builder software that makes the most sense for you.

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