new's 7x increase in free-to-pro conversion rates
Customer story:'s 7x increase in free-to-pro conversion rates



Bring your data across product analytics, marketing, and sales applications to score leads and accounts into Marketo.
  • As simple as an SSO login into Marketo
  • Plug and play predictive AI models
  • Go live in a week.
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Lead scoring built for modern teams

Faster go-live time
Go live within 7 days without any effort from your engineering teams.
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Powered by AI
Heuristic lead scoring sounds great in the meeting room but fails in reality. Toplyne's AI models cut through the noise for you.
Bring additional features like total enrichment, economic buyer identifier, and ICP match into Marketo. For no additional cost.

Score your leads, users, and accounts with predictive AI

Activation, conversion, expansion, churn prevention - you name it. Pick a business goal and Toplyne's AI identifies exactly who is likely to meet it.


AI explanations for every lead score in Marketo

Lead scoring models are notorious black boxes. Toplyne's AI lets you go behind the scenes of each lead score to show you exactly which product, sales, and marketing signals influence intent.


Personalize how you engage your users and accounts

With Toplyne's Chrome extension, your teams can trigger personalised sequences, in-app nudges, and other GTM plays without leaving Marketo.


Automate scoring into Marketo

Your best leads will appear in Marketo as soon as they are primed to activate, convert, expand, or churn.

What teams love about Toplyne

Generate targeted audiences

"Toplyne stitches account-level views of product usage and lets us target our outreach to those contacts that have the most propensity to purchase. With next level support that ensures we are making the most of Toplyne."

Alec Levandoski

Sales Enablement Manager, Beefree

Increase activation rates

"FileInvite uses Toplyne to identify people with a profile similar to our existing customers, allowing our sales team to engage with them directly. Doing so has tripled our activation rates."

Brendan Pfahlert

Revenue Operations Manager, FileInvite

Reduce engineering dependencies

"Any time we needed to bridge product-data to our revenue applications, we needed to loop in engineering. That’s now three clicks in Toplyne"

Daniel D'Souza

Head of Growth, Voiceflow