Wistia Inc. is an internet video hosting and analytics company. It provides video hosting for businesses and personal users. The application includes analytics (such as viewer heatmaps) and integrations with external stats tools like Google Analytics. Its interface allows for customization of the video player, post and pre-roll behavior of the video, and an API which allows users to make customizations to their videos. Wistia's video marketing application has been adopted by organizations as Cirque de Soleil, Cushman & Wakefield, Gore Medical and Tribal DDB Worldwide, to sell, market, train and collaborate using web video.