Omnisend (previously Soundest) provides software to carry out off-site marketing for e-tailers. It allows e-tailers to send curated and targeted e-mails to customers providing information on relevant products and associated promotions. Customers can also get gift boxes, scratch cards, and discount coupons via e-mails. The solution can also carry out marketing campaigns to address the issue of cart abandonment by sending a personalised email containing offers to customers with the objective of converting such cases into confirmed orders. Other features include order follow-up, customer reactivation and more. Users can choose between a monthly or yearly rental plan to avail its services.