Moz provides analytics software to track a website’s inbound marketing efforts. Moz Analytics tracks each effort with data visualizations, insights into competitors’ data, and actionable recommendations to improve each effort’s performance. Moz helps professional marketers with analytics and recommendations to improve their web traffic and customer acquisition through inbound channels such as SEO, social media, content marketing. It also has a tool to determine the relevance of a page based on sampling. Its moztrust compares how trustworthy a website is compared to others. Moz also has a tool for researching popular search trends and a community site called YOUmoz. There is an SEO audit tool called SEO Toolbar.
