Factual is a location platform that provides global location data and tools enabling mobile app developers, publishers, and advertisers to create personalized, contextually relevant mobile experiences. Its core product is its Global Places data, which provides location data covering 65 million local businesses and points of interest in 50 countries. It creates real-world user profiles with demographic, geographic, and behavioral information generated by analyzing geo-behavioral patterns. Factual Place Rank is a relative approximation of the place’s significance according to its electronic footprint; it is supported as a sort option by default. The rank itself is not available as a value in the API or download. Commercial consumers of the datasets include MoPub, Groupon, Smaato and Adelphic among others.
