Ecwid is an e-commerce platform that enables individuals and businesses to add a full-featured store to any existing website, while preserving its design. It can be integrated into any online website, mobile site or social network. Ecwid is a freemium SaaS-based platform, offering a new approach to building an online store. Ecwid is used by SMB merchants in 175 countries and in 45 languages. It has surpassed 500,000 registered merchants worldwide. Ecwid works with any CMS (e.g., WordPress, Joomla, Drupal), sitebuilder (e.g., Yola, Wix, 1&1, Go Daddy), social media or blog. Ecwid is Facebook’s most popular store builder app, with over 300,000 monthly active users.