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It's the tool Canva uses to identify which of their millions of free users are a perfect fit for their sales-assist motion.
It's the tool Canva uses to identify which of their millions of free users are a perfect fit for their premium subscriptions.
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Monetize your
product-led growth

The tool Canva uses to convert high-intent
free users to premium plans
No credit card required
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Is a new CRM really the answer?

Increase your
conversion rates

80%+

Increase in sales
conversion rate

3M+

Intent API calls for
team expansion

15+

Unique PQL
experiments run

20K+

Secure webhook
exports
2x increase in sales

From zero to revenue, immediately

Define your Product Qualifed Leads

One-click integrations right into your existing stack. Zero change management required.

It’s important that we’re able to identify users where our premium subscriptions are the right fit. Toplyne enables us to effectively target and scale these efforts at our speed of growth.

Head of Revenue, Canva

David Burson

"Creating the infrastructure and plumbing to support growth experiments is a herculean task spanning several quarters. Toplyne helped us short-circuit this process to a few days"

Rohit Narula, BrowserStack

Point and shoot leads into your existing CRM

Zero change management required. No new UIs. No unhappy sales team.

Toplyne allows us to experiment rapidly with various conversion strategies to quickly iterate and hone our GTM process

Head of Business, Gather.Town

Jack Du

"Toplyne allows us to experiment rapidly with various conversion strategies to quickly iterate and hone our GTM process"

Jack Du, Gather.Town

Zero engineering effort

SSO logins into all your applications.

The future is PLG, but traditional analytics and sales practices are broken for PLG across the board. Toplyne solves a big problem for us. Within a few days of using Toplyne, we were able to increase our sales team’s conversion rate by 80-100%.

Founder & CEO, InVideo

Sanket Shah

The future is PLG, but traditional analytics and sales practices are broken for PLG across the board. Toplyne solves a big problem for us. Within a few days of using Toplyne, we were able to increase our sales team’s conversion rate by 80-100%.
Sanket Shah, InVideo

Define your Product Qualified Leads

One-click integrations right into your existing stack. Zero change management required.

It’s important that we’re able to identify users where our premium subscriptions are the right fit. Toplyne enables us to effectively target and scale these efforts at our speed of growth.

Head of Revenue, Canva

David Burson

Point and shoot leads into your existing CRM

Zero change management required. No new UIs. No unhappy sales team.

Toplyne allows us to experiment rapidly with various conversion strategies to quickly iterate and hone our GTM process.

Head of Business, Gather.Town

Jack Du

Zero engineering effort

SSO logins into all your applications.

The future is PLG, but traditional analytics and sales practices are broken for PLG across the board. Toplyne solves a big problem for us. Within a few days of using Toplyne, we were able to increase our sales team’s conversion rate by 80-100%.

Founder & CEO, InVideo

Sanket Shah

Your data is safe with us

150B+
Clickstream
events ingested
25M+
User data
managed

Don't just take our word for it

Here's what our customers and investors have to say

Millions of people around the world use Canva to achieve their goals. It’s important that we’re able to identify users where our premium subscriptions are the right fit. Toplyne enables us to effectively target and scale these efforts at our speed of growth.

David Burson

Head of Revenue, Canva

Product-led growth companies face the challenge of sales prioritization every day. Zeroing in on users most likely to pay is key to future-proofing your success. The Toplyne team’s experience in PLG, both as investors and entrepreneurs, convinced us that they’re the right team to solve this problem.

Girish Mathrubootham

Founder & CEO, Freshworks (NASDAQ:FRSH)

Toplyne allows us to experiment rapidly with various conversion strategies to quickly iterate and hone our GTM process.

Jack Du

Head of Business, Gather.Town

Our growth team uses Toplyne to identify teams most likely to expand in size from our base of millions of active users. When a user is in the product, Canva pings Toplyne's API to gauge user intent for team creation & expansion. Based on intent, we trigger an in-product tailored experience to provide value to users thereby encouraging them towards inviting more users and expanding the team.

Naman Gupta

Product Growth Lead, Canva

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