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CUSTOMER STORY

Here's how Synth's founder saved 1 day per week

1 day

Saved per week

6

Playbook
experiments

Zero

Engineers required
HEADQUARTERS
San Francisco, CA
STAGE
Seed
PRODUCT CATEGORY
Productivity tool
CAPITAL RAISED
$125K from Y-Combinator
USE CASE
Saving founder time

Challenges and results

For a team of Synth’s size, having an experiment-first mindset with their GTM strategy is key. Running rapid GTM experiments based on usage patterns to drive user engagement had become a DIY hell. Working with large volumes of data across platforms was a time and bandwidth-consuming nightmare. But that was before Toplyne.
Run weekly data heavy experiments based on usage cohorts

1

Day saved per week stitching data
Rapid experimentation with qualification strategies and GTM channels without the dependence on engineering bandwidth

6

Playbook experiments run
Integrating into existing workflows & avoiding change management

100s

of Intercom updates

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