For a team of Synth’s size, having an experiment-first mindset with their GTM strategy is key. Running rapid GTM experiments based on usage patterns to drive user engagement had become a DIY hell. Working with large volumes of data across platforms was a time and bandwidth-consuming nightmare. But that was before Toplyne.
Run weekly data heavy experiments based on usage cohorts
Day saved per week stitching data
Rapid experimentation with qualification strategies and GTM channels without the dependence on engineering bandwidth
Playbook experiments run
Integrating into existing workflows & avoiding change management