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HERE'S HOW PICTORY DROVE A 14% LIFT IN NRR BY MOVING USERS ON MONTHLY PLANS 
TO ANNUAL

14%

Increase in net revenue retention

10+

Playbook
experiments

4K

Users targeted
HEADQUARTERS
San Francisco, CA
STAGE
Seed
PRODUCT CATEGORY
Online Video Creator
CAPITAL RAISED
Over $2M
USE CASES
Churn prevention

CHALLENGES AND RESULTS

Come the mid-2022 recession, Pictory decided to focus on improving retention and realizing cash flow upfront. The ability to identify and move accounts from monthly to annual plans was the need of the hour.
A recessionary environment creating the need to realize cashflow upfront and improve retention

14%

Increase in retention
Rapid experimentation with qualification strategies and GTM channels without dependence on engineering bandwidth

10+

Playbook experiments run
Integrating into existing workflows & avoiding change management

4K+

Zoho CRM updates

90% OF SAAS 
COMPANIES WILL 
MISS Q4 QUOTA.

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