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CUSTOMER STORY

Discover how InVideo drove a 5% increase in monthly growth rate through targeted in-product nudges

5%

Increase in monthly growth rate

1.8x

A/B tested lift in conversion rate

Zero

Humans in the loop
HEADQUARTERS
San Francisco, CA
STAGE
Series C
PRODUCT CATEGORY
Online Video Creator
CAPITAL RAISED
$52M from Sequoia, Tiger
USE CASES
Sales-assist
Self-serve conversions
Targeted remarketing

Challenges and results

Come Q1 2022, InVideo had a sneaking suspicion they were leaving a lot of money on the table. The product had a fanbase of high-intent users who never clicked "Subscribe". Could the product nudge these fence-sitters over the paywall with good ol' fashioned promos without sacrificing overall user experience?
Converting high-intent users sitting on the conversion fence in a purely product-led manner without a sales or customer success touchpoint

5%

Increase in monthly growth rate
Need for control group based testing to quantify the impact of in-product nudges on self-serve user conversion rates

1.8x

A/B tested lift in conversions
Reducing human dependency in converting high intent users

Zero

Humans in the loop
“Not every user needs or likes a sales touch. Our highest intent users prefer self-service over a sales call. In these cases, our product becomes our best salesperson.

We used Toplyne to run super targeted conversion nudges to move high-intent users over the fence. We now drive 10% of our daily sales and an additional 5% of our MoM growth through this channel. Its also allowed our salespeople to focus on larger accounts, where their efforts can be much more impactful“
Amit, VP-Strategy & Operations, InVideo

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