CUSTOMER STORY
Discover how InVideo increased sales by 80%+ through a sales-assist motion with Toplyne
1.8x
Growth in sales conversion rate
120+
PQL growth
experiments
150K+
Secure Salesforce updates
HEADQUARTERS
San Francisco, CA
PRODUCT CATEGORY
Online Video Creator
CAPITAL RAISED
$52M from Sequoia, Tiger
USE CASES
Sales-assist
Self-serve conversions
Targeted remarketing
Challenges and results
Come mid-2021, one of InVideo's priorities was to increase the predictability of PLG conversion funnel. The ability to rapidly experiment with and deploy sales-assist at scale was the need of the hour.
Low conversion rates creating the need to identify users who are most likely to convert using product usage, demographics and billing data
1.8x
Growth in sales conversion rate
Rapid experimentation with PQL strategies and GTM channels without the dependence on engineering bandwidth
Integrating into existing workflows & avoiding change management
“The future is PLG, but traditional analytics and sales practices are broken for PLG across the board. Toplyne solves a big problem for us. Within a few days of using Toplyne, we were able to increase our sales team’s conversion rate by 80-100%.“
Sanket Shah, Founder and CEO, InVideo
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