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CUSTOMER STORY

How Grafana increased conversion rates by 42%+ with Toplyne

42%

Lift in conversion rates

5 min

Setup time

Zero

Engineering favors required
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HEADQUARTERS
New York City, NY
STAGE
Series D
PRODUCT CATEGORY
Observability software
CAPITAL RAISED
$535M from Lightspeed, Sequoia
USE CASES
Conversion through auomated messaging

Challenges and results

As Grafana started scaling, the company wanted to increase conversion rates through automated messaging without compromising on user experience (read: spam 😬 ) . Identifying the highest-intent accounts to reach out to was P0.
Low conversion rates from free trial to paying customers creating the need to to identify accounts most likely to convert

42%

Lift in conversion rates
Urgency to rapidly experiment and A/B test multiple automated messaging strategies to improve conversion rates

5 min

Setup time
Crunch in engineering resources creating the need for plug and play solutions

Zero

Engineering favors required
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John Marbach, Senior Growth Manager, Grafana

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