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CUSTOMER STORY

Discover how Dive found PMF by identifying the their ideal customer persona (ICP) with Toplyne

4

Customer personas identified

100+

Engineering hours saved

Zero

Change management
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HEADQUARTERS
San Diego, CA
STAGE
Seed
PRODUCT CATEGORY
Remote work
CAPITAL RAISED
$1.7M from Sequoia
USE CASES
ICP identification
Account expansion

Challenges and results

Come late-2021, Dive found themselves in a catch-22 situation. One that many young hyper-growth startups face.

The company saw tens of thousands of users spanning hundreds of personas were signing up organically, but lacked a razor-sharp understanding of their Ideal Customer Persona (ICP). Identifying users and teams who were seeing the most value in the product was the need of the hour.
Identification of highly engaged users most likely to be retained in the long run using Toplyne's data science models

4

Ideal customer personas identified
Precious engineering hours wasted building and maintaining custom tooling vs. building Dive's core product

100+

Engineering hours saved
Plug and play integrations into existing CRMs and customer outreach workflows

Zero

Change management
“Toplyne has done wonders for us at Dive. What they’ve pulled off in such a short time is incredible. They act as a crystal ball by automatically identifying our hottest leads & expansion opportunities. We now know exactly who we should reach out to & when.“
Max Satter, VP of Business, Dive

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