Product-Led Growth (PLG) may look like a kind of marketing strategy. Dive a bit deeper, and you will discover it is a unique way of growing a SaaS business. PLG is quite unlike the sales-driven Go-To-Market or GTM strategy, which has high customer acquisition costs. The SaaS market is increasingly leaning towards PTG to create a seamless customer experience. However, for implementing a successful Product-Led Growth strategy, sales and marketing professionals must stay updated with the latest developments.
Here is a list of the top 20 books that leaders can use to help SaaS professionals understand and build a modern SaaS-powered business🤩 :
10. Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
The book is an excellent source of information for CEOs, especially SaaS companies. It helps reorient your thinking and sets goals for driving customers to your business.
Nick Mehta is the CEO of Gainsight, a customer success enterprise. He has immense success in creating customer success and works with a team of over 700 people.
9. Influence: The Psychology of Persuasion
This is a classic book on persuasion and influence. The author explains the psychology of why people say yes and how to use these ideas in business situations.
Robert Beno Cialdini has done groundbreaking work in the area of influence and persuasion. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.
8. Traction: How Any Startup Can Achieve Explosive Customer Growth
This book offers smart tactics that managers, executives, and founders can use to gain new customers and drive growth. It answers all questions about gaining traction for your business.
Gabriel Weinberg is the CEO and Founder of DuckDuckGo, an internet privacy company that helps users manage their personal data better.
7. Lean B2B: Build Products Businesses Want
The book has more than 20 case studies that help an idea become a product fit in the B2B space.
Étienne Garbugli is a startup founder, entrepreneur, and customer research expert. He has written many books on business opportunities and management.
6. Clockwork: Design Your Business to Run Itself
The book is a manual for small business owners and helps them achieve time and financial freedom.
Mike Michalowicz is an American entrepreneur and author. He has authored seven business books.
5. Built to Sell: Creating a Business That Can Thrive Without You
The book describes how to create a successful business and sell it for a high value.
John Warrillow is the founder of the practice management software for business advisors called The Value Builder System. This book was recognized as one of the best business books in 2011 by Fortune and Inc.
4. Product-Led Growth: How to Build a Product That Sells Itself
This book by Wes Bush does a great job at guiding businesses through the intricacies of Product-Led Growth. It is a crash course on how to grow a SaaS business explained through easy-to-understand concepts.
Wes Bush is the founder and President of Product-Led Institute. The business consultant teaches product-led methodology to SaaS businesses.
Moving on to our top 3 picks 🥁🥁🥁...
3. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
The book offers entrepreneurs and leaders a powerful formula for moving from an idea to a decision in just five days. A must-read for all entrepreneurs looking to building a growth org.
Jake Knapp is an NYT best-selling author. He is the inventor of the Design Sprint, a method for solving complex problems and growth hacking.
2. High Output Management
The book offers detailed insight on how to build and run a company. Industry leaders highly recommend the book for every manager and entrepreneur.
Andrew S Grove is the former Chairman and CEO of Intel and is credited for the company's enormous success.
1. Mastering Product Experience (in SaaS): How to Deliver Personalized Product Experiences with a Product-led Strategy
This book shows why your SaaS company's success is dependent on acquiring and keeping users. If you are looking for the best content in the customer acquisition process, this book is for you.
Nick Bonfiglio is the CEO and founder of Syncari and helps GTM teams deal with data inconsistency-related problems. Mickey Alon is the CTO and founder of Gainsight PX, a computer software company built for product teams.
Bonus pick - Hooked: How to Build Habit-Forming Products
This book by Nir Eyal is a seminal work that provides a comprehensive look at the psychology behind why certain products captivate us and others don't. The book breaks down the Hook Model, a four-step process that companies use to build customer habits. The four steps are:
- Trigger: Something that prompts the user to action. Triggers can be internal (e.g., feeling bored) or external (e.g., a notification on your phone).
- Action: The simple behavior done in anticipation of a reward. This action could be as simple as clicking a button, scrolling a page, or opening an app.
- Variable Reward: Users are driven to continue the desired action because they expect a reward, which isn't delivered every single time or the value of the reward may vary.
- Investment: The user contributes personal content, time, effort, or resources which increases the likelihood of returning and repeating the habit loop in the future.
Eyal's insights stem from years of research, consulting, and practical experience. He illustrates his arguments with timely examples from industries such as social media, video games, and mobile apps. He not only explains how to create products that engage customers but also how to create ethical, beneficial habits in users' lives. He delves into the morality of manipulating user behavior, urging designers to use these principles to improve people's lives, not exploit their vulnerabilities.
Overall, "Hooked" is a guide for product developers, marketers, and designers who aim to build habit-forming products and a must-read for anyone interested in the intersection of psychology, technology, and business.