Customer story: Murf.ai's 7x increase in free-to-pro conversion rates

Predictive AI for
sales and marketing

Predict anything with Toplyne. New customers, expansion sales, cross sells, customers at risk - and more. Toplyne's AI models learn from your customer data. Zero engineering favors required.

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The platform of choice for leading sales and marketing teams

Vercel

Developer tools

Notion

Collaboration tools

Murf AI

Generative AI

RocketReach

Information services

Pitch

Creative software

Beefree

Marketing tech

Enabling business to drive revenue efficiency with cutting-edge AI

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38%

lift in win rates

21%

lift in MQLs generated

1.9x

increase in deal sizes

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THE PROBLEM.

Businesses today know exactly who their users are and how they're using their products. Years of data collected only to push pixels, debate emojis, & pick between light and dark themes. Sales and marketing teams are left in the dark, without access to intelligence they could be using - to be proactive with customers, to personalize communications, or to catch a customer before they enter an unhappy spiral. To move their top line.

THE OUTCOMES.

Increase engagement on your e-mail campaigns

Marketing tech

No-code tools

Alec

Sales Enablement Manager, Beefree

Generate targeted audiences

Toplyne stitches account-level views of product usage and lets us target our outreach to those contacts that have the most propensity to purchase. With next level support that ensures we are making the most of Toplyne

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3x lift in activation rates

Collaboration tools

Activation rates

Brendan

Revenue Operations Manager, FileInvite

Increase activation rates

"FileInvite uses Toplyne to identify people with a profile similar to our existing customers, allowing our sales team to engage with them directly. Doing so has tripled our activation rates."

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Zero engineering dependence

Conversational AI

Revenue Ops

Daniel

Head of Growth, Voiceflow

REDUCE ENGINEERING DEPENDENCE FOR REVOPS

"Any time we needed to bridge product-data to our revenue applications, we needed to loop in engineering. That’s now three clicks in Toplyne"

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6.7x lift in conversion rate

Generative AI

Self-serve conversions

Chaitanya

Head of Growth, Murf.ai

LIFT EMAIL CAMPAIGN CONVERSIONS

"When we ran an A/B test between a cohort we defined using our internal logic versus another that Toplyne qualified, the conversion rates on Toplyne leads were 7x higher - that’s huge."

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14% lift in net revenue retention

Creative Tools

Sales-assist

Vikram

Founder and CEO, Pictory

MOVE CUSTOMERS FROM MONTHLY TO ANNUAL PLANS

"Our conversion rates have improved for people who we show the nudges, and we've had some validated data on that. On top of that, we’ve had more people move over to annual plans, which helps increase our net revenue retention."

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Go live in days, not months

Fraud protection

SDR workflows

Amanda

Director of Growth, SEON

CUT THE NOISE FROM YOUR SDR FUNNEL

"Getting set up with Toplyne is super fast. It has helped us cut through the noise rapidly to just focus on high-intent signals. The team is supportive and super quick to respond - we’re talking days and not months. Appreciate the pace that aligns so well with the speed of how we operate too."

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35% more meetings booked

Remote Work Tools

SDR workflows

Jack

Head of Operations, Gather

AUTOMATE PIPELINE FOR SDRS

"Toplyne allows us to experiment rapidly with various conversion strategies to quickly iterate and hone our GTM process."

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1.8x self-serve conversion rates

Creative tools

Self-serve conversions

Sanket

Founder and CEO, InVideo

LIFT SELF-SERVE CONVERSIONS

"SaaS is rapidly achieving B2C scale, but traditional conversion rate optimization practices are broken across the board. Toplyne solves a huge problem for us. Within a few days of using Toplyne, we were able to increase our self-serve conversion rate by 80-100%."

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THE FEATURES.

Sales and marketing teams use Toplyne to seamlessly build predictive models and move business metrics. With zero technical investment. Here's how.

Auto-stitch

Make Amplitude, Snowflake,
Salesforce, HubSpot, ZoomInfo
(+20 other tools) talk to each other.

Advanced
segmentation

Create audiences along frequency
and recency of product usage,
CRM, and enrichment data.

Scout

Find economic buyers across
all your accounts.

CRM COPILOT

Toplyne intelligence across usage & firmographics overlaid on your CRM.

ICP detection

Match firmographics, demographics to your historical closed-wons to detect ICP customers.

Sync anything,
anywhere

Plug and play with 50+ integrations.

Live
enrichment

LLM-powered enrichment -
the highest fill-rates on
firmographics you can get.

A/B testing

Validate your GTM strategies.

Intent API

Take live in-product actions based
on user or account intent.

AI lead
scoring

Ensemble of gradient boosted
decision trees trained on (1) Intent - Product usage data, and (2)
Eligibility - Demographic signals.

OUR INTEGRATIONS

Toplyne's got your back, no matter your stack. Integrate your tools to unlock behavioral lead scoring built on first-party product usage, CRM, billing, and third-party enrichment data.

Explore all connectors

Predictive AI for sales and marketing

THE PROBLEM.

THE OUTCOMES.

Increase engagement on your e-mail campaigns

3x lift in activation rates

Zero engineering dependence

6.7x lift in conversion rate

14% lift in net revenue retention

Go live in days, not months

35% more meetings booked

1.8x self-serve conversion rates

THE FEATURES.

OUR INTEGRATIONS

Predictive AI for
sales and marketing